Building a brand

Identity and brand development Griffiths Developments is a construction company based in the Southern Highlands of NSW, building high end architectural homes. Collaborating closely with the client, I created an identity that reflects their progressive approach and their commitment to building homes in close partnership with their clients. The logo is bold and timeless, with an edge of modernity, that creates a visual tone of precision and strength. Careful font selection and colour bolster the brand’s visual direction. Soft photography layered on these core brand elements inject the person-ability of the company, and highlight their focus on craft and the warmth of home. The project ranged from their core brand print materials through to revamping their website, and curating their Instagram. The strategic approach to the branding process positions Griffiths Developments as a leader in, and trusted company within the industry.