Client
NSW Health
AGENCY
Ogilvy










NSW Emergency Departments (EDs) are under immense pressure. Over the last decade, patient attendance has outpaced the state's population growth, placing immense strain on the healthcare system. The NSW Health Healthdirect phone triage service has been established to ease the burden on EDs, manage patient flow and guide individuals to the most appropriate care. We developed a behaviour change campaign to drive awareness and adoption of this essential service. _______________________ GOLDEN TARGET AWARDS Platinum, Gold, Silver
Creative agency: Ogilvy | Production: Sam I am | Creative Director: Nina East | Photographer: Billy Plummer