A new way to look at health

Brand development In collaboration with My Health Medical Clinics and their largest stakeholder, Medibank Private, we developed a sub-brand system for a suite of preventative health programs targeting lifestyle-related conditions, beginning with weight management. As one of Australia’s largest clinic networks, My Health was expanding its role from traditional care provider to proactive health partner. Each program needed to feel distinct yet clearly connected to the My Health brand. Our solution was a scalable, unified brand architecture that allowed for differentiation at the program level while maintaining consistency, credibility, and alignment with the overarching visual identity.