Christmas brand campaign

Nestled between Sydney and Canberra sits the Southern the Highlands. Its rolling green hills, charming villages and crisp mountain air makes it a popular weekend destination for Sydney-siders. After a few average Christmas campaigns, the local council knew Christmas 2025 needed to bring back the magic, for both visitors and locals. It needed to be something beautiful, joyful and unmistakably "Southern Highlands". Working with their community and marketing teams, I needed to create a visual identity that was simple and flexibile. The brand had to stretch across multiple assets for multiple events, and needed to be easy for internal staff and other designers to extend it and apply it as needed. Combining a simple font and bold palette, with an elegant suite of iconography, I created a brand that felt lively and could be extended on as needed. The campaign will be used for the next 3 years.